At first, Viperfish was just a cool name. Every incarnation of the Viperfish website has featured a version of this grotesque fish somewhere in the layout. It is incredibly ugly but it's got personality and in many ways the Viperfish is a metaphor for the solitary life of a successful independent developer.
It is a solitary creature, living in the deep depths of the ocean. When prey gets too close - attracted to it's luminous photophore - it attacks with speed and precision. Even though it is a small fish in a very big ocean it is extremely efficient and makes the most of it's opportunities.
Yeah, that. But, mostly it's just a cool name.
In 2005, I registered Viperfish Media Pty Ltd as an Australian company.