This is what happens when you skimp on logo design

  • Monday, 09 February 2015

Your logo is the cornerstone of your brand. It is your symbol of trust and identity. Unfortunately, there is no shortage of services available where you can get a logo for as little as $99. If that's your thing, then OK. But here's a story first...

googleimagesearchThis morning I was browsing and came across a rather nice site. I instantly recognised the logo but hang on a second... this wasn't the site I recognised the logo from. This was a completely different site. To be instantly recognisable is the mark of a good logo but this just created confusion.

So a quick right-click in Chrome and "Search Google for this image" brought up the following results.

Some of these sites belong to designers and "Brand Development" companies. God help their clients. As for the others? Well, I guess they probably got what they paid for.