This is what happens when you skimp on logo design

  • Monday, 09 February 2015

Your logo is the cornerstone of your brand. It is your symbol of trust and identity. Unfortunately, there is no shortage of services available where you can get a logo for as little as $99. If that's your thing, then OK. But here's a story first...

googleimagesearchThis morning I was browsing and came across a rather nice site. I instantly recognised the logo but hang on a second... this wasn't the site I recognised the logo from. This was a completely different site. To be instantly recognisable is the mark of a good logo but this just created confusion.

So a quick right-click in Chrome and "Search Google for this image" brought up the following results.

http://www.turncloud.co.uk/ 
http://www.charlottevapes.com/ 
https://nms.mynlv.com/SiPbx/ 
https://liquidns.com/ 
http://connecta.co.nz/ 
http://www.twenty07.com/ 
http://www.rumbodigital.com/ 
http://www.netdirekt.com.tr/cloud.html

Some of these sites belong to designers and "Brand Development" companies. God help their clients. As for the others? Well, I guess they probably got what they paid for.